Friday, December 28, 2007

Google Analytics : Tracking Your Visitors Effectively

On my wordpress blogs like Bohol Beach Resorts, I'm using Counterize II to track my visitors. It was great, very easy to use and effective. But when I needed to know more about what the users do on my site, Counterize can't give me vital information I need. Data like Bounce Rate, New Visits and Average time on the site is not captured.

Then there's google analytics. It has been around for a while and I must admit that I ignored it at first. Besides, I'm just new to online marketing. It turns out that analytics is a lot easier to use and doesn't even have need to eat up your resources. And most importantly, it gives me a lot of information about my visitors. Oh yeah, it's kinda scary that Google has the capability of tracking what we do in the internet but on a business point of view, it opens a lot of opportunity. As they say, the more you know about your customers(on this case, your visitors), the better you can serve them.

If you have your own blog or website and wants to know about them, use Google Analytics!


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