Wednesday, October 1, 2008

September Revenue Report

By far, September is the most profitable month for us. It's not phenomenal but at least, we already hit the $500 mark.

Here's the summary of the revenue for the month of September.

Adsense : $385

TLA : $145

Total : $530

So what was the changes implemented? They are as follows.

  • 1. More SEO

    Two of my profitable sites get their traffic from search engines. To be specific, the 80% of the traffic comes from Google, Yahoo and MSN. The rest comes from entrecard, referrals and direct visitors. So I there's a lot of room for improvement in referrals especially from other sites. We did some commenting and shoutbox hopping. It gave us two things. One is the backlink(though currently no value for Google) and the other being some kind of advertisement of your site. We also did a lot of entrecard dropping and campaign. That's something that we failed to do actively in the last three months.

  • 2. Change Template.

    As I already said earlier, a nice-looking template does not necessarily mean that it generates clicks. Prior to the current template I was using on my second site, the template looks good. It's clean and visually appealing. It's actually a copycat of a popular commercial wordpress template. But it only generates an average of $0.50 per day or roughly $15 a month. After the change to revamped adsense optimized template, it got $97 for the month. Click-through-Rate jumped from a mere 1% to 6.55%. Not bad, huh?

  • 3. Add and Rotate Contents

    With wordpress, you can't really display your old but popular post at the frontpage without doing a hack on the template. But there are just times that you won't have a topic to post and you'll have to reuse some of the existing posts. A quick modification the template solved the problem. We added a Feature category that will display in the frontpage all posts under that category.

    Rotating contents also helps in frequency of the search engine crawlers as they would think that there's new content on your site when in fact, you only rotated your article.

  • 4. Analyze your traffice

    Google Analytics is just awesome. Some people may say that there's just too many information that it displays but you don't really have to bother on all of them. Analytics gives us valuable information on the behaviour of the visitors that allows us to give them a better experience and thus, make them visit again.

You see, there's no real secret. You only have to wait and continue on what you are doing and then rewards will come later. For me, later is today. We just need to be proactive to keep up with the changes. We(me and my wife) are testing some new projects in line and hopefully, they'll be contribute too.

And oh! I think it's time for me to reward myself...err, my wife i mean. I'll buy her a PSP once we get the check from Google.


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